{"id":268734,"date":"2024-05-07T08:45:45","date_gmt":"2024-05-07T06:45:45","guid":{"rendered":"https:\/\/cadtech.es\/sin-categorizar\/gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones\/"},"modified":"2026-01-13T14:53:33","modified_gmt":"2026-01-13T13:53:33","slug":"gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones","status":"publish","type":"post","link":"https:\/\/cadtech.es\/en\/3dexperience\/gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones\/","title":{"rendered":"Managing innovation in consumer goods: challenges and solutions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-261211\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1.jpg 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1-980x551.jpg 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p data-start=\"1054\" data-end=\"1318\">In the fast-paced world of consumer goods, innovation is the engine that drives success. However, effectively managing innovation in this sector can be a monumental challenge, with multiple obstacles that must be overcome to successfully bring new ideas to market.<\/p>\n<p data-start=\"1320\" data-end=\"1541\" data-is-last-node=\"\" data-is-only-node=\"\">In a recent video that we have published and that you can watch below, Sergi P\u00e9rez, Business Consultant at CADTECH, discusses the key challenges companies face in this area and presents a solution with enormous potential.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">Innovation bottlenecks<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>In the video, Sergi emphasizes how companies often face bottlenecks in the innovation process. From alignment with corporate philosophy to obtaining final approvals, each stage of the process can become an obstacle that slows progress. The need to go through multiple filters, such as technical feasibility, budget, and executive support, can be overwhelming and hinder a company\u2019s ability to innovate effectively.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-261214\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1.jpg\" alt=\"\" width=\"1024\" height=\"480\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1.jpg 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1-980x459.jpg 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1-480x225.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span style=\"color: #012d9a;\">The solution for innovation: 3DEXPERIENCE<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>In this context, the <strong>3D<\/strong>EXPERIENCE Platform emerges as a comprehensive solution. This platform offers project management and collaboration tools that simplify the innovation process. By centralizing the management of projects, documents, and approval processes on a single cloud-based platform, <strong>3D<\/strong>EXPERIENCE delivers enhanced visibility, agility, and efficiency in product development.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">The example of Familia Torres: integrating tradition and innovation<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>To illustrate how a company can leverage the <strong>3D<\/strong>EXPERIENCE platform to overcome innovation challenges in the consumer goods industry, let\u2019s consider the case of Familia Torres. A benchmark wine producer recognized for combining tradition and innovation, it faced similar challenges in project and innovation management.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-261217\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1.webp\" alt=\"\" width=\"1024\" height=\"308\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1.webp 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1-980x295.webp 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1-480x144.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Familia Torres implemented the <strong>3D<\/strong>EXPERIENCE platform to transform the way it manages projects, documents, and approval processes. By doing so, the company experienced a significant improvement in the efficiency and agility of its innovation process. The ability to manage approvals on the fly, even from mobile devices, accelerated the time to market for new products.<\/p>\n<h2><span style=\"color: #012d9a;\">Driving sustainability and efficiency<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>In addition to improving the efficiency of the innovation process, <strong>3D<\/strong>EXPERIENCE enabled Familia Torres to align its innovation projects with its sustainability values. The platform helped the company optimize logistics configurations to reduce the carbon footprint of its products, demonstrating how technological innovation can contribute to broader goals of social and environmental responsibility.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">Conclusions<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p data-start=\"1407\" data-end=\"1909\">Managing innovation in the consumer goods industry presents significant challenges, but solutions like the <a href=\"https:\/\/cadtech.es\/en\/plataforma-3dexperience\/\">3DEXPERIENCE platform<\/a> offer a way to overcome these obstacles and fully leverage a company\u2019s innovative potential. The Familia Torres case illustrates how a company can integrate tradition and innovation, driving efficiency and sustainability in its product development process. By adopting advanced technological solutions, companies can remain agile and competitive in an ever-evolving market.<\/p>\n<p data-start=\"1911\" data-end=\"2000\"><span style=\"color: #012d9a;\"><strong>Do you want to innovate more and better?<\/strong><\/span> <a href=\"https:\/\/cadtech.es\/en\/contact\/\">Contact us here<\/a> and we will help you achieve it.<\/p>\n<p data-start=\"2002\" data-end=\"2035\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #012d9a;\"><strong>CADTECH Communications Department<\/strong><\/span><\/p>\n<p>comunicacion@cadtech.es \u2013 800 007 177<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of consumer goods, innovation is the engine that drives success. However, effectively managing innovation in this sector can be a monumental challenge, with multiple obstacles that must be overcome to successfully bring new ideas to market. In a recent video that we have published and that you can watch below, Sergi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[110,164,121],"tags":[],"class_list":["post-268734","post","type-post","status-publish","format-standard","hentry","category-3dexperience","category-alimentacion-y-bebidas","category-perspectivas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Managing innovation in consumer goods: challenges and solutions - Cadtech<\/title>\n<meta name=\"description\" content=\"Managing innovation to improve marketing strategy in the consumer goods sector with the 3DEXPERIENCE Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cadtech.es\/en\/3dexperience\/gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing innovation in consumer goods: challenges and solutions - 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