{"id":268737,"date":"2024-05-07T08:45:45","date_gmt":"2024-05-07T06:45:45","guid":{"rendered":"https:\/\/cadtech.es\/sem-categoria\/gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones\/"},"modified":"2026-01-13T14:55:12","modified_gmt":"2026-01-13T13:55:12","slug":"gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones","status":"publish","type":"post","link":"https:\/\/cadtech.es\/pt-pt\/3dexperience-pt-pt\/gestionar-la-innovacion-en-bienes-de-consumo-desafios-y-soluciones\/","title":{"rendered":"Gerir a inova\u00e7\u00e3o em bens de consumo: desafios e solu\u00e7\u00f5es"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-261211\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1.jpg 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1-980x551.jpg 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/gestion-innovacion-marketing-bienes-de-consumo-con-3DEXPERIENCE-1024x576-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p data-start=\"0\" data-end=\"274\">No vertiginoso mundo dos bens de consumo, a inova\u00e7\u00e3o \u00e9 o motor que impulsiona o sucesso. No entanto, gerir eficazmente a inova\u00e7\u00e3o neste setor pode ser um desafio monumental, com m\u00faltiplos obst\u00e1culos que precisam de ser superados para levar novas ideias ao mercado com \u00eaxito.<\/p>\n<p data-start=\"276\" data-end=\"500\">Num v\u00eddeo recente, que public\u00e1mos e que podes ver a seguir, Sergi P\u00e9rez, Consultor de Neg\u00f3cio na CADTECH, comenta os principais desafios que as empresas enfrentam neste \u00e2mbito e apresenta uma solu\u00e7\u00e3o com um enorme potencial.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">Os estrangulamentos na inova\u00e7\u00e3o<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>No v\u00eddeo, o Sergi enfatiza como as empresas se deparam frequentemente com estrangulamentos no processo de inova\u00e7\u00e3o. Desde o alinhamento com a filosofia corporativa at\u00e9 \u00e0 obten\u00e7\u00e3o das aprova\u00e7\u00f5es finais, cada etapa do processo pode tornar-se um obst\u00e1culo que abranda o progresso. A necessidade de passar por m\u00faltiplos filtros, como a viabilidade t\u00e9cnica, o or\u00e7amento e o apoio da alta dire\u00e7\u00e3o, pode ser avassaladora e dificultar a capacidade de uma empresa inovar de forma eficaz.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-261214\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1.jpg\" alt=\"\" width=\"1024\" height=\"480\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1.jpg 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1-980x459.jpg 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/CPG-INNOVATION-3DEXPERIENCE-1024x480-1-480x225.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span style=\"color: #012d9a;\">A solu\u00e7\u00e3o para a inova\u00e7\u00e3o: 3DEXPERIENCE<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>Neste contexto, a Plataforma <strong>3D<\/strong>EXPERIENCE surge como uma solu\u00e7\u00e3o integral. Esta plataforma oferece ferramentas de gest\u00e3o de projetos e colabora\u00e7\u00e3o que simplificam o processo de inova\u00e7\u00e3o. Ao centralizar a gest\u00e3o de projetos, documentos e processos de aprova\u00e7\u00e3o numa \u00fanica plataforma na nuvem, a 3DEXPERIENCE proporciona maior visibilidade, agilidade e efici\u00eancia no desenvolvimento de produtos.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">O exemplo da Fam\u00edlia Torres: integrando tradi\u00e7\u00e3o e inova\u00e7\u00e3o<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p>Para ilustrar como uma empresa pode tirar partido da plataforma <strong>3D<\/strong>EXPERIENCE para superar os desafios da inova\u00e7\u00e3o na ind\u00fastria dos bens de consumo, consideremos o caso da Fam\u00edlia Torres. Produtor de vinhos de refer\u00eancia e reconhecido por combinar tradi\u00e7\u00e3o e inova\u00e7\u00e3o, enfrentava desafios semelhantes na gest\u00e3o de projetos e na inova\u00e7\u00e3o.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-261217\" src=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1.webp\" alt=\"\" width=\"1024\" height=\"308\" srcset=\"https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1.webp 1024w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1-980x295.webp 980w, https:\/\/cadtech.es\/wp-content\/uploads\/2024\/05\/familia-torres-1024x308-1-480x144.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>A Fam\u00edlia Torres implementou a plataforma 3DEXPERIENCE para transformar a sua forma de gerir projetos, documentos e processos de aprova\u00e7\u00e3o. Ao faz\u00ea-lo, a empresa registou uma melhoria significativa na efici\u00eancia e na agilidade do seu processo de inova\u00e7\u00e3o. A capacidade de gerir aprova\u00e7\u00f5es em tempo real, inclusive a partir de dispositivos m\u00f3veis, acelerou o tempo de lan\u00e7amento de novos produtos.<\/p>\n<h2><span style=\"color: #012d9a;\">Impulsionar a sustentabilidade e a efici\u00eancia<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>Para al\u00e9m de melhorar a efici\u00eancia do processo de inova\u00e7\u00e3o, a <strong>3D<\/strong>EXPERIENCE permitiu \u00e0 Fam\u00edlia Torres alinhar os seus projetos de inova\u00e7\u00e3o com os seus valores de sustentabilidade. A plataforma ajudou a empresa a otimizar configura\u00e7\u00f5es log\u00edsticas para reduzir a pegada de carbono dos seus produtos, demonstrando assim como a inova\u00e7\u00e3o tecnol\u00f3gica pode contribuir para objetivos mais amplos de responsabilidade social e ambiental.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #012d9a;\">Conclus\u00f5es<\/span><\/h2>\n<hr class=\"custom-hr\" \/>\n<p>&nbsp;<\/p>\n<p data-start=\"0\" data-end=\"553\">Gerir a inova\u00e7\u00e3o na ind\u00fastria dos bens de consumo apresenta desafios significativos, mas solu\u00e7\u00f5es como a <a href=\"https:\/\/cadtech.es\/pt-pt\/plataforma-3dexperience\/\">plataforma <strong>3D<\/strong>EXPERIENCE<\/a> oferecem um caminho para superar esses obst\u00e1culos e tirar o m\u00e1ximo partido do potencial inovador de uma empresa. O caso da Fam\u00edlia Torres exemplifica como uma empresa pode integrar tradi\u00e7\u00e3o e inova\u00e7\u00e3o, impulsionando a efici\u00eancia e a sustentabilidade no seu processo de desenvolvimento de produtos. Ao adotar solu\u00e7\u00f5es tecnol\u00f3gicas avan\u00e7adas, as empresas podem manter-se \u00e1geis e competitivas num mercado em constante evolu\u00e7\u00e3o.<\/p>\n<p data-start=\"555\" data-end=\"633\"><span style=\"color: #012d9a;\"><strong>Queres inovar mais e melhor?<\/strong><\/span> <a href=\"https:\/\/cadtech.es\/pt-pt\/contacto\/\">Contacta-nos aqui<\/a> e ajudar-te-emos a consegui-lo.<\/p>\n<p data-start=\"635\" data-end=\"673\"><span style=\"color: #012d9a;\"><strong>Dep<\/strong><strong>artamento de Comunica\u00e7\u00e3o da CADTECH<\/strong><\/span><\/p>\n<p>comunicacion@cadtech.es \u2013 800 007 177<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No vertiginoso mundo dos bens de consumo, a inova\u00e7\u00e3o \u00e9 o motor que impulsiona o sucesso. No entanto, gerir eficazmente a inova\u00e7\u00e3o neste setor pode ser um desafio monumental, com m\u00faltiplos obst\u00e1culos que precisam de ser superados para levar novas ideias ao mercado com \u00eaxito. Num v\u00eddeo recente, que public\u00e1mos e que podes ver a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":261213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72,167,97],"tags":[],"class_list":["post-268737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3dexperience-pt-pt","category-alimentacion-y-bebidas","category-perspectivas-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerir a inova\u00e7\u00e3o em bens de consumo: desafios e solu\u00e7\u00f5es - Cadtech<\/title>\n<meta name=\"description\" content=\"Gerir a inova\u00e7\u00e3o para melhorar a estrat\u00e9gia de marketing no setor dos bens de consumo com a Plataforma 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