Do you remember the famous phrase “Del Caserío me fío”? Or perhaps the unmistakable smile of “The Laughing Cow” and the catchy jingle of Babybel commercials. These iconic Bel Group products were part of our childhood and continue to be a benchmark in the world of cheese. Now, Bel Group is taking a big step toward the future of food by embracing the digital revolution with Dassault Systèmes to keep innovating and delivering even more sustainable and advanced products.
A leap toward sustainability
Bel Group, the company behind Babybel and The Laughing Cow, has announced a strategic partnership with Dassault Systèmes to transform its production model. This agreement will mark a milestone in the food industry by driving a transition toward more sustainable and efficient practices through the technology of the 3DEXPERIENCE platform.
Digitalization and efficiency
The collaboration will focus on digitizing the entire value chain, from product conception to manufacturing and commercialization. With the implementation of Dassault Systèmes’ “Perfect Production” solution, Bel Group will improve efficiency and sustainability across its 11 production plants worldwide.
This includes:
- Manufacturing Operations Management (MOM): Optimization of inventories and reduction of raw material consumption, achieving more efficient production with consistent quality.
- Artificial Intelligence (AI): Adapting to consumer needs through the analysis of large volumes of data, accelerating product development and reducing industrial testing.
- Product Lifecycle Management (PLM): A collaborative environment that connects people, processes, and data to improve decision-making and simplify business activities.
A sustainable and healthy future
The alliance between Bel Group and Dassault Systèmes not only aims to innovate in food production, but also to address global challenges related to sustainability. With the goal of responsibly feeding a growing population, this collaboration seeks to deliver solutions that reduce environmental impact and promote more sustainable production practices.
Cécile Béliot, CEO of Bel Group, states: “This collaboration is crucial to accelerating our transformation toward a more sustainable model. We want to lead change in the food industry by integrating advanced technologies and sustainability into our processes.”
For his part, Bernard Charlès, Executive Chairman of Dassault Systèmes, highlights: “Our partnership with Bel Group is an opportunity to apply cutting-edge technology to the food industry. Together, we can deliver healthier foods produced in a more sustainable way, addressing the biggest challenges the sector faces today.”
Cécile Béliot, CEO of Bel Group & Bernard Charlès, Executive Chairman, Dassault Systèmes
A new chapter for iconic products
With this shift to the 3DEXPERIENCE platform, products like Babybel and The Laughing Cow are not only maintaining their innovative essence, but are also paving the way toward more responsible food production. As we relive childhood memories through the taste of these products, we can now also look ahead to a future where sustainability and technology come together to create a positive impact on the world.
Conclusion
The implementation of 3DEXPERIENCE at Bel Group represents a significant step forward in the food industry, highlighting how technological innovation can drive sustainability and efficiency. By relying on this platform, Bel Group not only remains true to its legacy of quality and trust, but also positions itself as a leader on the path toward a more sustainable future.
Read the full article on the Dassault Systèmes website, click here.
For more information about Bel Group, visit its official website here.
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